AI is silently reshaping Apple iPhones and Watches.
Apple (AAPL.O) is utilising cutting-edge technology to enhance fundamental features of its new gadgets.
Apple unveiled a new line of iPhones and a new watch without using the term "artificial intelligence" to describe the cutting-edge technology.
The features vastly improve simple functions such as making a phone call or capturing better photos.
Artificial intelligence was not mentioned at Apple's June developer conference, but it has been silently altering Apple's fundamental software products
The Series 9 Watch is powered by a new chip with increased data crunching capabilities, including a four-core "Neural Engine" that can handle machine learning.
Apple refers to the Neural Engine as the "building blocks" for its CPUs that enhance AI activities.
The AI components of the watch chip improve Siri, Apple's speech assistant, by 25%.