Nature of the Web


By its nature, the Internet is transactional. The entire Internet experience, from logging on to Web browsing, is predicated on user requests and server responses. Furthermore, by its nature the Internet is non-linear. The user constantly makes transactional decisions, first leading to the site, then staying within the site, conducting e-commerce, and finally deciding to return to the site. However, users can switch to another site and another business any time they choose.


One important thing to know is that the functionality of Web Sites will change very drastically. We will see a huge shift from sites displaying "static content" to data-driven sites delivering "dynamic content".


Users of Web sites respond better to information and product offering that is tailored to their specific needs. You should understand that by its nature, the Internet is a medium that enables the user to decide what information to access and when to access it.


Development for the Web has become more sophisticated in the past few years. Sophistication has increased in terms of significant multimedia advances, the new type of data now accessible via the Web. At the movement, data-driven content has become the main component of many Web Applications and projects. The advantage of data-driven content is that it reflects the most current information, numbers, and statistics because the information is drawn from a database at the time the user requests it.


After e-commerce, intranet development has been the second-largest growth are in Web development. With the enabling of data-driven content, companies and industries are more often Web-enable their in-house business process for employees. This result in a more efficient and productive work environment. For outside vendors and business partners, extranets are rapidly emerging to fulfill data requirements outside the company and streamline the business process.


Web Design Concepts


As a Web designer, you want the user to have a satisfying experience, but dazzling the users is not your goal. The primary goal in Web design is to give users what they want, not what you think they what. This goal can be achieved with a complex balance of well-planned design, quality content, and proper use of available media. Numerous studies confirm that the overuse of multimedia will discourage visitors because they either do not have the capabilities to support it or do not want to wait for lengthy downloads.


Ultimately, if you do not satisfy the Web user's needs or desires, they will find other sites that will. The web designer, who thinks only from his or her own perspective, and not the user's perspective will certainly find dissatisfied Web visitors, client, and customers.


One of the most common misconceptions about Web design is that a good site must dazzle the user with a multimedia experience and that the content of the site is of secondary importance.


Web designers are becoming more aware of the differences involved in designing for the Web as compared to other mediums, especially print. In the early years of Web design, many Web sites were simple HTML reproductions of printed brochures and other marketing tools. This approach resulted from companies attempting to post their information to the Web quickly. Further, the Web was a very new territory and did not have proven techniques or statistical data to validate its effectiveness. Some companies learned early that posting "brochures" on the Web was not an effective use of the medium. By contrast, the print medium is linear in nature, one line to the next, one page to the next. The Web is a non-linear medium and thus has different properties that are not exploited when used in traditional linear format.


The most distinctive feature of the Web is its interactivity with the user. Traditional print media cannot personalize the user's experience. By contrast, the Web medium can optimize the possibilities of interactivity and personalization for the user, which create a direct connection between the business and the visitor.


Today many of the HTML editing tools and WYSIWYG (What You See is What You Get) editors are in their third and fourth generations and have become very sophisticated applications. You will need to evaluate those tools for designing Web sites.


We will discuss other recent technologies in this tutorial as well, such as HTML, CSS, the new browser and the use of JavaScript in your Web designing for further functionality. In addition, we will discuss the PHP Web server programing language and AJAX.



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